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Why is a Rolex so expensive? These are 5 of the reasons for the high price

Ever wonder why a Rolex is so expensive? Swiss luxury watches are among the most popular brands in the world, and owners of such watches are the envy of many. But what makes them better? Aren’t they just regular timepieces with the markup of the “luxury”label? As it turns out, you don&#8217t just pay for the name, you pay for the materials, the watchmaking and the precision in each watch.

What makes a Rolex so expensive?

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What makes the Rolex one of the most expensive watches in the world? Are the prices really justified? If you want to know, you should watch this demonstration where a Rolex Submariner is disassembled. The video shows the intricacies of the luxury watch in exquisite detail. The demonstration is, of course, performed by a professional watchmaker who meticulously takes the watch apart with great skill. You will quickly notice that this is a very impressive work of art made of hundreds of individual parts. If you have high standards of workmanship and want to buy a Rolex men’s watch, you will definitely be fascinated by the intricate engineering that goes into these watches.

Rolex als Inbegriff für Schweizer Uhrmacherkunst

Although Rolex watches have a high price tag, you will be hard pressed to find another product that has the same level of quality in every piece. This is an interesting fact and a reason why the fine luxury watches are so popular. Over time, Rolex has earned a reputation for excellent quality. They mainly offer mechanical watches, which are incredibly time-consuming to make by nature.

Here are some of the main reasons why a Rolex watch has such a high price tag. Please note that this list is far from exhaustive, and the order of each item is irrelevant.

1. rolex watch design takes a lot of time and effort.

Das Design von Rolex-Uhren kostet viel Zeit und Mühe

Watchmaking is a demanding profession and Rolex watches are no exception. A Rolex watch has very high internal development costs in terms of design and craftsmanship. The Swiss watch manufacturer even has its own research and development laboratory – well, several actually. These are well-equipped and highly professional facilities. Their core mission is to develop more efficient manufacturing methods and new techniques to stay one step ahead.

To make their watches the best in the world, Rolex uses some sophisticated and precise equipment, such as electron microscope and gas chromatograph. Since the parts can be quite small, it is very important that the materials used are robust and durable. In their test room, individual parts are tested to destruction.

2. mechanical watches are expensive to produce.

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Mechanical watches are also not the cheapest things to build. Because of the small size of most parts, there is a high rate of error in assembly and manufacturing. Most watches are also polished and finished by hand. Still take into account that they are made in Switzerland, where high labor costs dominate.

3. Rolex seems to spare no expense.

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The highest quality materials are used to produce Rolex watches. For example, 904L steel is predominantly used, which is far ahead of even most luxury market equivalents that use the cheaper 316L steel.

This 904L steel makes the watches harder, shinier, and also more expensive. Dials are often made of white gold and bezels are usually ceramic. The numbers themselves are often made of sandblasted platinum, and the movements and bezels are set with genuine gemstones. These are all materials that speak for themselves.

4.Rolex is a “control freak”

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As mentioned earlier, the quality of Rolex watches is unparalleled. If you compare them to their competitors such as Tag Heuer or Omega, for example, they are always a notch above.

Rolex produces about 800,000 watches per year. Every single part of the production process is quality controlled, as you would expect from a luxury item. For example, Rolex bezels on some watches must be so precise that the gemstones cannot miss their ideal position by more than a quarter of the thickness of a human hair. Rolex even controls the melting down of precious metals, such as gold and silver, used in its products.

5. Rolex watches were not always so expensive, however.

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Rolex watches didn’t used to be that expensive. Their price increased over the years, and soon they were among the most expensive watches in the world.

In the 1950s, according to some sources, a Rolex Submariner cost about $1460. For comparison, a cheap Rolex watch nowadays costs about 5000 euros. However, the models that are bought most often are in a price range between 6600 and 9900 euros.

From that perspective, a Rolex watch back then would not have been more expensive than a mechanical watch in the mid- to high-priced market segment today. Over time, however, it has become clear that such an investment has certainly paid off over time. Many people also see luxury watches as a good value investment.

rolex daytona als wertanlage

Collectors also love this brand and are willing to pay a lot of money to wear it. In fact, the Rolex Daytona holds the record for the most expensive wristwatch sold at auction. The stainless steel watch belonged to Paul Newman and was sold at Phillips Auction House in New York for a total of $17.8 million, beating the previous record set by the Bao Dai Rolex ($5 million) and the Patek Phillipe ($11 million). Paul Newman’s Rolex is just one example of how special and cool this brand really is.

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Despite its enormous price compared to other watches, you pay for much more with Rolex than you see at first glance. Rolex watches are not only a practical accessory, but also a fusion of technology and watchmaking art. So to answer the question “Why is a Rolex so expensive?” you have to understand and appreciate the craftsmanship, material costs and time investment behind each piece.