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Primark closes stores in Germany for the first time

Fast fashion, questionable production conditions, (too) low prices – the Irish fashion giant Primark has repeatedly been criticized in the past. But the numerous negative headlines didn’t seem to do any harm to its success – until now? Now it has been announced that the chain is closing stores in Germany for the first time.

In Germany, the fast-fashion giant currently still operates 32 stores, four of which are in Berlin alone. In the coming year, the number will be reduced to 30 – two Primark stores close the doors, as "Textilwirtschaft" reported. According to the report, the stores in Weiterstadt in the German state of Hesse and in Schlossstrasse in Berlin will be affected. Both locations are no longer commercially attractive, according to the Irish fashion company.

Primark stores to close in early 2023

In Weiterstadt, the closure is planned for January 31, 2023, and in Berlin, the typical Primark stores in Schlossstra&szlig will be closed after April 30 next year. The end of the Primark hype? Probably not. Just recently, the company announced ambitious expansion plans abroad, as reported by New stores are to be opened in the USA, France and Italy – the total number of Primark stores is to rise from 402 to 530 in the next five years. And online business is also moving more into focus.

Is the Primark online store coming?

In fact, Primark is one of the few fashion chains that does not yet offer online ordering. And this much in advance: There will probably still not be a classic online store with home delivery. However, a click-and-collect service seems to be under discussion, in which customers order online and then pick up their Primark clothes in the store, as "" writes with reference to John Bason, finance director at the owner company Associated British Foods. "Home Delivery" is not compatible with the low prices, however.


– Primark closes stores in Germany for first time, Textilwirtschaft
– Primark puts click-and-collect on radar as expansion gathers pace, Reuters