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Madison Beer – this woman we have on the (beauty) screen

Over 30.1 million people follow Madison Beer on Instagram. A name you have never heard before? In fact, there are many fine reasons to have the 22-year-old American on your radar. Tikbow explains the hype surrounding the shooting star from Long Island.

It all started with a tweet in 2012 for Madison Beer: Superstar Justin Bieber shared one of her music videos on Twitter and commented: "Wow. 13 years old! She can sing. Super job. #futurestar." The famously extremely loyal Bieber fans then took a close look at the newcomer and catapulted the just 13-year-old into the spotlight.

Madison Beer – how it all began

The singer was born in Jericho, Long Island in the US state of New York, where she later also went to school. As her daughter’s career gained momentum, Madison Beer’s parents moved with her to Los Angeles. Today, she is not only a singer, but also a welcome guest on red carpets and Hollywood parties, and Beer counts well-known stars such as Hailey Bieber and Gigi Hadid among her circle of friends. Her best-known albums are "As She Pleases" and "Life Support", with which she has toured.

Rihanna (l.) and Madison Beer.
Know each other: Rihanna (l.) and Madison BeerPhoto: Getty Images

Who is Madison Beer dating?

Madison Beer’s boyfriend is social media star Nick Austin. While they still kept their love a secret in 2020, they’ve since shared s–e glimpses on Instagram.

In the past, Beer has dated Brooklyn Beckham, Zach Bia and Jack Gilinsky. The spotlight is said not to have done the relationships any good – the reason why she is more reserved now? In several YouTube clips, she also spoke openly about having been in love with a woman before, but did not want to be labeled in terms of sexuality: "I don’t want to be put in any category, that feels weird", JustJaredJr quoted Madison Beer back in 2016.

Makeup video goes viral

Vogue magazine2 published a makeup tutorial by the now 22-year-old Madison in 2021 that became a viral hit. On TikTok alone, the hashtag #madisonbeermakeup has more than 23.9 million views. The secret: an intense and at the same time natural look, with the so-called Feather Brows, full lips and a thin gel of liner causing particular excitement among fans. Down to the last detail, Madison Beer revealed her makeup routine, which lasted just under 10 minutes, including the products used. She also revealed her absolute cosmetics must-have: "My favorite makeup product is blush" – if there was only one thing she would use for the rest of your life, it would be blush. 

Reaction to criticism on the net

As a social media star, you are constantly exposed to criticism and hatred on the net – a fact that also left its mark on Madison Beer. Among other things, the singer was accused of copying Ariana Grande and staging photos as part of the Black Lives Matter protests. The singer denied all of this. At first, it was difficult for her to deal with it confidently, she confessed in an interview with Hunger Magazine’s TV channel.3, yet she says it is deeply important to her to appear as authentic as possible on her channels as well. "We are all human beings. We are all growing and learning. Don’t be so hard on each other and stop thinking your favorite celebrity is perfect", Madison said during a Q&A session on her Insta account.


1Madison Beer Reveals She’s Been In Love with a Girl, JustJaredJr.
2Madison Beer’s Guide to Soap Brows and Easy Blush, Vogue YouTube
3Madison Beer talks growing up on Instagram, body positivity and staying authentic, Hungertv