Skip to content

Brunettes beware! Ash brown hair is THE hairstyle trend for 2023 that we are obsessed with!

For us, the turn of the year is the perfect time for a fresh start and in January we suddenly get the urge for a little change. And what is probably the easiest way to give our look a refreshing touch? With a new and chic hair color, of course! Blonde shades in all different varieties and shades are always a good choice, but this year we’re going to the darker side. It only takes one look at the style icons and stars to understand that brown is the most coveted hair color of the season. Caramel, chocolate, chestnut, etc – brown hair is anything but boring, but today we are talking about a cooler shade that has caught our attention! Timeless, classy and really chic – ash brown hair is THE hairstyle trend to wear in 2023. Who does the hair color suit? Can you cover gray hair with it? You’ll find all that, as well as the most beautiful variations for ash brown hair, in our article right now! So let’s go – read on and call the hair salon quickly!

Hairstyle trend 2023: What does ash brown hair look like?

Walnut Brown Hair Color Ash Brown Hair Trend 2023

Ash blonde you already know guaranteed. But what is ash brown hair? Well, think of the hair color as the darker sister of ash blonde. The base of the trendy shade is brunette and to achieve the earthy tint, neutral and cool brown tones are used. The typical ashy shade is created by combining different lowlights and highlights.

how does ash brown hair look hair color trends for brunettes

Depending on taste and style, there are endless possibilities to wear ash brown hair. Sometimes with highlights, in an ombré look or balayage – the sky is the limit. But no matter what shade you choose, one thing is certain – ash brown hair is one of the most beautiful hair color trends for 2023 and the almost matte finish gives our mane a cool and modern look.

Can you cover gray hair with it?

Expensive Brunette Hair Color Trend 2023 Ash Brown Hair

Do you have a few gray highlights making themselves visible and you would prefer to conceal them? Then you are in the best place with ash brown hair! However, in this case, we would recommend that you go for slightly darker shades, because they provide better coverage. Coverage depends firstly on the type of color used and secondly on the condition of the hair. Darker shades of brown blend almost seamlessly into gray hair, and the soft color play feels wonderfully modern and youthful. So, ash brown as a hair color is the perfect choice for all women who want to look a few years younger.

Who can wear ash brown hair?

Mushroom Blonde Hair trend hairstyle ash brown hair trend 2023


No matter if you have red or ash brown hair, if you decide to get a new hair color, you have to consider your skin tone when choosing. There are simply some colors that look better on some skin types than others. Generally speaking, cooler shades, such as ash brown or ash blonde, look best on cooler skin tones.

ashy brown hair with highlights spice up dark hair with highlights

Fortunately, the color trend and all its facets can be adapted to suit all needs, and even if you have a warmer skin tone, you can still rock ash brown hair. In this case, to achieve the best possible results and for the most natural look, contact a hairdresser you trust. After all, only professionals can properly assess how best to achieve the ashy, grayish matte finish.

Does the hair color require special care?

spice up dark hair with blonde highlights ash brown hair with highlights


As with any other hair color, ash brown hair needs adequate care to keep your mane looking beautiful and healthy. If you’ve ever tried any other ashy shade, you know that it can quickly turn brassy and yellowish after a few hair washes. Unfortunately, ash brown is no exception. To care for ash brown hair and remove the yellow cast, be sure to include a blue shampoo and conditioner in your grooming routine.

Ash brown hair: these variations look stunning

Ash brown hair with highlights caramel hair color trend 2023

Just as blonde is not all blonde, ash brown hair always looks a little different depending on the shades you use and your starting color. To help you keep up with hairstyle trends for 2023, we’ve rounded up some of the prettiest looks to keep in mind for your next haircut.

Mushroom Hair

Mushroom hair hairstyle trend 2023 ash brown hair with highlights

Mushroom hair is one of the hottest ways to wear ash brown hair. Whether you’re a brunette looking to go a little lighter, or you want to darken your blonde hair a bit, you can’t go wrong with Mushroom Hair this spring! The combination of ash brown and beige blonde highlights creates a multidimensional look that instantly catches the eye. To give the hair an extra dose of dynamism and to make the shades blend seamlessly, Mushroom Hair is usually colored using the balayage technique.

Ash brown hair with highlights

Ombre for dark hair ash brown hair color trend 2023

Fancy a little subtle change? How about spicing up your ash brown hair with highlights? Neither too light, nor too dark – the trendy look gives us the best of both worlds and is the perfect compromise for all the indecisive. The combination of ashy brown and cool blonde highlights is very chic and sexy at the same time, and also makes our hair look much more vibrant and full. Sounds like a real win-win situation to us, doesn’t it?

Ashy brown with caramel highlights.

Ash brown hair with blonde highlights hair color trends 2023

If you’re feeling extra adventurous, you can complement ashy brown hair with some warmer caramel highlights. The mix of cool and warm hues works surprisingly well and the end result looks truly stunning. To give the look an extra touch of depth and dynamism, complement the hairstyle with soft beach waves.

In balayage look

Cool blonde tones hair color trends 2023 ash brown hair hairstyle trend

Whether it’s for blonde, red or ash brown hair, balayage is still the ultimate in hair coloring techniques this year. As you may know, the hairstyle trend is all about achieving the most natural transitions possible and the ashy brown tones show up quite subtly and come out perfectly as color reflections in the sunlight.