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Pantone Color of the Year 2023: The trend color Viva Magenta conquers the fashion, interior design and beauty world!

In a cultural moment marked by myriad challenges, Pantone Color of the Year 2023 is a vibrant shade of purple that represents the strength and vitality needed to create a more positive future. Pantone 18-1750 Viva Magenta, a vibrant and nuanced hue, is a study in balance: the color’s origins lie in nature, which contains both warm and cool tones. The electrifying hue can be found in both the physical and virtual worlds, reflecting the diversity of our contemporary world.

Pantone color of the year 2023 – beautiful trend color Viva Magenta

Pantone color of the year 2023 - beautiful trend color Viva Magenta

The Pantone Institute, now in its 23rd year of selecting the color for a year, took into account the many challenges people have faced in recent years, such as the COVID-19 pandemic, to find a color for 2023.

The Pantone Institute always chooses a color that is a little more outlandish

It’s a big day when the Pantone Color Institute announces its Color of the Year. The 2023 Pantone Color of the Year is a color that is already trending in the fashion and beauty worlds, and it is now expected to make its way into interior design. One thing has remained the same in the selection of color trends for 2023. As in previous years, this year’s trend colors are rooted in nature. But Pantone always chooses a color that’s a little more edgy than the hues of other paint manufacturers.

Viva Magenta references nature as one of the main inspirations for this year's color selection

Leatrice Eiseman, the institute’s executive director, explains that it’s an unconventional hue for an unconventional time, something that could communicate a new vision. Viva Magenta, Eiseman says, conveys power – but in a confident, non-aggressive way. Viva Magenta points to nature as one of the main inspirations for this year’s color choices, namely cochineal dyes derived from insects, which were used as early as the second century B.C. to imbue fabrics and paper with rich red hues.

Pantone Color of the Year 2023 - The trendy color Viva Magenta conquers the fashion, interior design and beauty world


With the increasing influence of technology in our modern world, remembering the original world with a hue like Viva Magenta is a chance to revisit, honor and connect with history while imagining a better future.

Pantone color of the year 2023 - a shade that encourages everyone to enjoy life

Although the color is associated with both the past and the present, the institute wants to clarify that it is also a color that is undeniably appropriate for the present, a hue that encourages all people to enjoy life.

Pantone Color of the Year 2023 in interior design.

Pantone color of the year 2023 in interior design


Our love for nature is also reflected in our homes, not only in the colors, but also in the decoration of our interiors with plants, flowers and living walls. And by paying more attention to our outdoor spaces.

Viva Magenta is a bold hue that will also add a cheerful touch to your home

This year’s trend color combines the richness, warmth and power of the natural world with the rich, open horizons of the digital world. The result is a shade of red that celebrates life: Viva Magenta is a bold hue that also adds a cheerful touch to your home.

Viva Magenta is the Pantone Color of the Year 2023

Viva Magenta is a bold trend color, but it can be integrated into your decor in a variety of ways. You can opt for a magenta wall or a magenta sofa. But this hue can also be used as a splash of color in the form of curtains, rugs, pillows or flowers. Viva Magenta adds a warm and dramatic tone to any room in the house.

Viva Magenta in beauty

Make-up trends 2023 - Viva Magenta color

Every year we eagerly await the Pantone Color of the Year. Because with its release comes new inspiration for beauty trends. Viva Magenta, the hue of the 2023 season, is described as “powerful and empowering.” It’s a vibrant purple that encourages experimentation and uninhibited self-expression, an electrifying, boundary-pushing hue that clearly makes an eye-catching statement.

Viva Magenta in beauty - modern hair color

If you want to start the new year with an eye-catching hair color, you can opt for this dynamic red.

The trendy color is also conquering the fashion scene

The trendy color is also conquering the fashion scene

In terms of clothing and trends, expect the viva magenta shade to vary between perfect matches and those with more pink or purple undertones. This also means that you can really think about which trend color suits you, rather than rigidly committing to Viva Magenta. These are the clothing items you should add to your winter outfits to match the Pantone Color of the Year 2023.

Pantone Color of the Year 2023 – Coats.

Pantone color of the year 2023 - coats

When it comes to the latest coat trends, light outerwear is in, which means that the Pantone Color of the Year 2023 is very welcome in this clothing category. Look for cozy materials like wool blends and cashmere when choosing a coat that will feel and look decadent all winter long.

Fashion trends 2023 – sweaters and cardigans.

Fashion trends 2023 - sweaters and cardigans

From pink to purple options, a cozy sweater will update any look. Wear it tucked into skirts or over jeans for a comfortable finish.

Pants and skirts

Viva Magenta pants and skirts

If you’ve opted for a purple and bold bottom half, keep your top half simple and neutral.

Viva Magenta Accessories

Viva Magenta Accessories

Adding new colors or trends to your closet can be daunting, especially if it’s a shade you’ve never worn before. Therefore, the easiest and quickest way to complement a trending hue is with accessories. The handbag trends of the year are dictated by the runway shows, and as the new year begins, you can pick up the Pantone color of the year with one of the best bags to update your look in minutes.

Alternatively, reach for magenta jewelry or a pair of viva magenta shoes to take your feet into 2023 in style.

Pantone color of the year 2023 in fashion - styling trends